5/10/2023 0 Comments Writing a newsletters![]() To pull this off, make sure that you require at least a first name when opting into your newsletter like MobileMonkey does on their blog: It also shows that you’ve done your research and you’re not just sending another copy and pasted email. It peaks their awareness, makes them more likely to examine the information, and makes them feel emotionally attached to it-since it’s their name and identity, after all. Why is this? Because it’s been proven that calling someone by their name enhances something known as conscious processing. Something as simple as “To ” works wonders. I’ve never experienced higher open rates with newsletter copywriting than when I use someone’s first name in the subject line. One of the best newsletter subject lines to test is one that includes their name. It’s crucial that you take the time to craft one that’s irresistible to click. □Īpproximately 35% of all recipients open an email based on the subject line alone. The subject line of an email will make or break your email campaigns.Īnd if no one opens it, you won’t make any money. I’ve also consulted with clients and helped them set up email campaigns that generate five-figures in MRR.īut without out of the way, I’m going to teach you arguably the most important component of writing newsletters next… Newsletter subject lines I’ll let the data do the talking: email marketing generates $40 for every $1 spent according to Lyfe Marketing. This is the Friends Newsletter from Nick Gray for illustration:Įmail marketing is older than your grandma (not literally, but close) yet still drives massive ROI. This is used to drive traffic to websites, generate sales, and grow relationships with subscribers. They contain useful pieces of content, updates, and news, as you could guess.Ĭompanies regularly send out newsletters that share stories, information, and resources to help employees perform better.īut we’re focusing on a different type of newsletter today- a marketing newsletter. Newsletters are printed or online reports that people can subscribe to. Summing up newsletter copywriting What is a newsletter?
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